Nordstrom, one of the most famous high-end department stores of all time, is a prime example of the growth in budget shopping. They opened their doors in 1901 and many years later created what we affectionately call "The Rack". The Rack has been steadily climbing in popularity since it opened all while Nordstrom has been declining. Reasonably so, why would you purchase a Vince Camuto dress for $300 when you could wait three months and buy it at $100, or even less? There are now more Nordstrom Rack stores readily available to be shopped than actual Nordstrom's. Statistics show that this is what normal in the fashion world is now.
Bargain shopping and mass market retailers are what fashion is in America. There is less of an emphasis on the quality of clothes {with the exception of basics, but more on that later} and more importance is being placed on the lowest price we can purchase a piece for. Mass market shopping doesn't give you the quality or fit of high-end retailers, but this is often where stores like Nordstrom Rack play their vital role.
We recently opened a H&M at our local mall. Basically, it's the coolest thing since sliced bread at this point. European fashion at our fingertips for affordable prices? This is what it's all about!
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| My friend Jessica and I rocking some awesome faux-fur hats! |
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| Oh hey there mirror pic |
Now the question is, will other types of retailers follow in the same pattern?
